Most design sites I visit are focused on images of the work. There are galleries, slideshows, project lists, all categorized by project type. But there's more to our work than photos of finished projects. There's process and backstory.
Most of the images on this site are Parkco work. Each journal entry will be tagged or categorized. If you want to see entries about new houses, look for that category. It'll sort the journal according to similar projects, and you'll see images of our work along with the story.
If you want to know about us, read the journal and look at the images. There are great stories in here. Over time, if we're lucky, there will be more.
Tattered drawings on an active jobsite. The paper loses its memory. It becomes like leather. Parts of the set, especially plan drawings, take on colors of dirt, sweat, oil, coffee. These are no longer crisp documents, but handled and used. The wear says a lot about the value. It's good that something we've made has been so well used.
I think it's easier to start for the first time. Beginning again is tough. Our first Parkco website launched in 2007. It doesn't seem so long ago. We had been in business for about twelve years. Simply having a site back then was a big deal. Most of the architects I knew didn't. There were plenty of stories of firms spending thousands of dollars to have consultants build their websites, only to have them never actually work. We just decided to build our own. It worked. It worked tirelessly. It thrived on neglect. It represented us just as we asked it to.
Time passed and we began to feel that our trusty site was wearing out. Expectations changed. Most people want a site to function on phones and tablets as well as on their desktop. Our old site couldn't meet that standard.
A little over a year ago, we began work on a new identity for our firm. We've had some fantastic help this time. I'll dedicate a journal entry to this soon. The work has resulted in a new mark, new communication tools and an identity that represents us better.
We've launched this new site and we're really excited about it. It hasn't been easy imagining ourselves in a different frame, but we've had terrific support. It's been great to be on the receiving end of wonderful service. Now we're ready to share images of our new work and the stories behind these projects.
This site is designed to grow incrementally. We're never going to call it finished. We're going to just keep adding to the story. You'll have to come back to see what's new.